Part 3 of How to Make Sure You Select the Right Target Market
How to Identify and Select an Appropriate Niche Market Previously, we explained the basic process that’s required to help you identify your target customer profile. We discussed the process you need to use to discover their physical and emotional traits, and now it’s time for you to identify and select an appropriate niche market, one that caters to your personal passion while positioning your business as unique. You first identified your target customer’s physical profile. The physical profile describes the physical traits that make up the entire universe of available prospects that need what you sell. These traits are