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Part 3 of How to Make Sure You Select the Right Target Market

How to Identify and Select an Appropriate Niche Market Previously, we explained the basic process that’s required to help you identify your target customer profile. We discussed the process you need to use to discover their physical and emotional traits, and now it’s time for you to identify and select an appropriate niche market, one that caters to your personal passion while positioning your business as unique. You first identified your target customer’s physical profile. The physical profile describes the physical traits that make up the entire universe of available prospects that need what you sell. These traits are

Gary Howarth

Part 2 of How to Make Sure You Select the Right Target Market

How to Select a Niche Market You Can Dominate. The ONLY way small business owners can create extraordinary value is to position their business as being unique, and that requires you to stop trying to be all things to all prospects. You MUST position your business into a very specific and well-defined niche market. Once you select that niche market, you will position your business in a league all its own, and your business will become the obvious choice for all prospects who are looking to buy what you sell. Selecting your niche market makes it easy to pinpoint your

Gary Howarth

How to Make Sure You Select the Right Target Market – Part 1

How do you stand out from the crowd? This may be the single, most important exercise you ever perform as a small business owner. Your entire marketing program depends on you selecting the proper niche market. You must stand out from the crowd. This means your business must become unique. But how do you do that? When you niche your business into a narrowly defined market, you become unique, and you therefore instantly attract everyone that niche market appeals to. In other words, you wind up attracting EVERYONE in that niche. You’re going to create that uniqueness by carefully selecting

Gary Howarth

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

Gary Howarth

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

Gary Howarth

Part 3 of How to Make Sure You Select the Right Target Market

Part 2 of How to Make Sure You Select the Right Target Market

How to Make Sure You Select the Right Target Market – Part 1

Kick Start Your Marketing

Stop Wasting Your Resources!

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