Part 3 of How to Make Sure You Select the Right Target Market

How to Identify and Select an Appropriate Niche Market   Previously, we explained the basic process that’s required to help you identify your target customer profile. We discussed the process you need to use to discover their physical and emotional traits, and now it’s time for you to identify and select an appropriate niche market, […]

Part 2 of How to Make Sure You Select the Right Target Market

How to Select a Niche Market You Can Dominate. The ONLY way small business owners can create extraordinary value is to position their business as being unique, and that requires you to stop trying to be all things to all prospects. You MUST position your business into a very specific and well-defined niche market. Once […]

How to Make Sure You Select the Right Target Market – Part 1

How do you stand out from the crowd? This may be the single, most important exercise you ever perform as a small business owner. Your entire marketing program depends on you selecting the proper niche market. You must stand out from the crowd. This means your business must become unique. But how do you do […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]