Part 2 of How to Make Sure You Select the Right Target Market

How to Select a Niche Market You Can Dominate. The ONLY way small business owners can create extraordinary value is to position their business as being unique, and that requires you to stop trying to be all things to all prospects. You MUST position your business into a very specific and well-defined niche market. Once […]

How to Make Sure You Select the Right Target Market – Part 1

How do you stand out from the crowd? This may be the single, most important exercise you ever perform as a small business owner. Your entire marketing program depends on you selecting the proper niche market. You must stand out from the crowd. This means your business must become unique. But how do you do […]